3 Credits
Examines marketing in the tourism industry, including collaborative efforts between hotels and resorts, airlines, restaurants, and tourism destinations. Explores differences between service and product marketing to demonstrate the complexities of marketing within the industry. Topics include research and analysis, plans and strategies, marketing segmentation and trends, partnerships, packaging, the distribution mix and the tourism trade, advertising, public relations, and pricing and evaluation. Prerequisites: THM101, ENG101, and BUS101 or permission of instructor.