Introduction to Tourism and Hospitality
Overview of the tourism and hospitality industries and the role of customer service in the industry. Studies industry leaders and the different forms of industry businesses, such as independent, chain, franchised and e-commerce. Covers the daily functions of lodging and food service: management, marketing, physical facilities, human resources, cost controls and technology. Presents career options within attractions, catering, casinos, cruise ships, club management, meetings and events, resorts, restaurant management and exhibitions. Fall Face to Face only; Spring online only.
Subject Code: THM
Course Number: 101
Credits: 3
Lecture Hours 3
Course Learning Outcomes:
1. Communicate effectively in a professional business manner utilizing industry vocabulary and terms.
2. Describe the evolution of the travel and tourism industry.
3. Identify the elements of the hospitality industry and how they interact.
4. Identify notable tourism and hospitality industry pioneers with their contributions.
5. Compare and contrast career choices in the travel, tourism and hospitality industries.
6. Identify current events impacting the travel, tourism and hospitality industry.
7. Identify current issues in customer service impacting the travel, tourism and hospitality industry.
8. Describe the historical development of the modern hotel tourism industry with attention to globalization.
9. Identify important industry organizations and describe their roles and membership.
Effective Term: Fall 2025
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