Branding Standards & GCC Logos
GCC adheres to strict guidelines when producing promotional material to remain consistent with the GCC brand. Please review the GCC Brand Standards Manual for proper use of GCC logos, publicity guidelines and other services MarCom provides.
The GCC Logo "Buffer Zone"
The buffer zone is the minimum distance that any other elements can be placed near the GCC logo. This ensures the logo remains prominent and in an uncluttered environment. The amount of buffer zone is always in direct proportion to the size of the logo, and should not be altered.
As shown here, the Buffer Zone is defined by the width (or height) of the letter “G” in GCC. The smaller the logo, the smaller the “G” space.
DO NOT modify the size or location of any individual piece of the logo, DO NOT twist or stretch the logo, DO NOT omit any part of the logo ("Genesee Community College" may be removed if the logo is too small for the the text to be legible).
Any of the following logos may be used on behalf of Genesee Community College. Email firstname.lastname@example.org for variations of these logos or with any questions of use.
Official GCC Logos
Official GCC Athletics Logos
Approved Variations & Other GCC Logos
There are three approved colors in the GCC Corporate identity: Pantone Black, Pantone 285 C, and Pantone 117 C. Pantone 116 C is an acceptable option for web-based materials.
Designers may reverse text out of these colors, or print blue or black over yellow.
Pantone Black C
C 0 M 0 Y 0 K 100
R 35 G 35 B 35
#23 23 23
Pantone 285 C
C 90 M 48 Y 0 K 0
R 0 G 114 B 206
#00 72 CE
Pantone 117 C
C 7 M 27 Y 100 K 12
R 201 G 151 B 0
#C9 97 00
Pantone 116 C
C 0 M 14 Y 100 K 0
R 255 G 205 B 0
#FF CD 00
Any version (Bold, Medium, Italic, etc.) of Futura and Museo are to be used primarily by the College’s professional design team when expressing the GCC brand in a print environment.
For general college use in most Microsoft Office applications and for online environments (such as html), the following substitutions are recommended:
- Any versions of Arial (in place of Futura)
- Georgia (in place of Museo)
Use your discretion when designing text, and remember that clear and legible communication is always the primary goal. The typography should always support the message, rather than impede it.
Please feel free to contact the MarCom Office when promoting events and activities to off-campus markets.