GCC adheres to guidelines when producing promotional material to remain consistent with the GCC brand. Download GCC's complete Branding Manual for a full look at the GCC brand ("Beyond Expectations"), logo, publicity guidelines, and services from MarCom.
Approved Alternate Versions of the GCC Logo
Full color or one color with tinted tornado:
One color reversed onto blue or gold:
When smaller than 1 inch, the text underneath the logo can be eliminated or moved to the side of the logo, depending on the discretion of the artist:
The GCC Logo "Buffer Zone"
The buffer zone is the minimum distance that any other elements can be placed near the GCC logo. This ensures the logo remains prominent and in an uncluttered environment. The amount of buffer zone is always in direct proportion to the size of the logo, and should not be altered.
As shown here, the Buffer Zone is defined by the width (or height) of the letter “G” in GCC.
The smaller the logo, the smaller the “G” space.
Examples of Unacceptable Variations of the GCC Logo:
DO NOT modify the size or location of any individual piece of the logo, DO NOT twist or stretch the logo, DO NOT omit any part of the logo ("Genesee Community College" may be removed if the logo is too small for the the text to be legible - see above).
There are three approved colors in the GCC Corporate identity: Pantone Black, Pantone 285 C, and Pantone 117 C. Pantone 116 C is an acceptable option for web-based materials.
Designers may reverse text out of these colors, or print blue or black over yellow.
Pantone Black C
C 0 M 0 Y 0 K 100
R 35 G 35 B 35
#23 23 23
Pantone 285 C
C 90 M 48 Y 0 K 0
R 0 G 114 B 206
#00 72 CE
Pantone 117 C
C 7 M 27 Y 100 K 12
R 201 G 151 B 0
#C9 97 00
Pantone 116 C
C 0 M 14 Y 100 K 0
R 255 G 205 B 0
#FF CD 00
Any version (Bold, Medium, Italic, etc.) of Futura and Museo are to be used primarily by the College’s professional design team when expressing the GCC brand in a print environment.
For general college use in most Microsoft Office applications and for online environments (such as html), the following substitutions are recommended:
- Any versions of Arial (in place of Futura)
- Georgia (in place of Museo)
Use your discretion when designing text, and remember that clear and legible communication is always the primary goal. The typography should always support the message, rather than impede it.
Please feel free to contact the MarCom Office when promoting events and activities to off-campus markets.