Branding Standards

GCC adheres to guidelines when producing promotional material to remain consistent with the GCC brand. Download GCC's complete Branding Manual for a full look at the GCC brand ("Beyond Expectations"), logo, publicity guidelines, and services from MarCom.

GCC Brand Standards 2012

Approved Alternate Versions of the GCC Logo

Full color or one color with tinted tornado:

GCC Full Color Logo
GCC Gray Logo

One color reversed onto blue or gold:

GCC Logo Reverse Blue
GCC Logo Reverse Yellow

When smaller than 1 inch, the text underneath the logo can be eliminated or moved to the side of the logo, depending on the discretion of the artist:

GCC Banner
GCC Full Color Without Text

The GCC Logo "Buffer Zone"

The buffer zone is the minimum distance that any other elements can be placed near the GCC logo. This ensures the logo remains prominent and in an uncluttered environment. The amount of buffer zone is always in direct proportion to the size of the logo, and should not be altered.GCC Buffer Zone

As shown here, the Buffer Zone is defined by the width (or height) of the letter “G” in GCC.

The smaller the logo, the smaller the “G” space.




Examples of Unacceptable Variations of the GCC Logo:

DO NOT modify the size or location of any individual piece of the logo, DO NOT twist or stretch the logo, DO NOT omit any part of the logo ("Genesee Community College" may be removed if the logo is too small for the the text to be legible - see above).

Unacceptable GCC Logos - Example 1
Unacceptable GCC Logos - Example 2
Unacceptable GCC Logos - Example 3


Color Palette

There are three approved colors in the GCC Corporate identity: Pantone Black, Pantone 285 C, and Pantone 117 C. Pantone 116 C is an acceptable option for web-based materials.

Designers may reverse text out of these colors, or print blue or black over yellow.

GCC Official Black

PMS-Color Usage
Pantone Black C

CMYK Equivalent
C 0   M 0   Y 0   K 100

Screen Equivalent
R 35   G 35   B 35

HTML Equivalent
#23 23 23

GCC Official Blue

PMS-Color Usage
Pantone 285 C

CMYK Equivalent
C 90   M 48   Y 0   K 0

Screen Equivalent
R 0   G 114   B 206

HTML Equivalent
#00 72 CE

GCC Official Gold

PMS-Color Usage
Pantone 117 C

CMYK Equivalent
C 7   M 27   Y 100   K 12

Screen Equivalent
R 201   G 151  B 0

HTML Equivalent
#C9 97 00

GCC Official Web Gold

PMS-Color Usage
Pantone 116 C

CMYK Equivalent
C 0   M 14   Y 100   K 0

Screen Equivalent
R 255   G 205  B 0

HTML Equivalent
#FF CD 00

Font Families

Any version (Bold, Medium, Italic, etc.) of Futura and Museo are to be used primarily by the College’s professional design team when expressing the GCC brand in a print environment.

For general college use in most Microsoft Office applications and for online environments (such as html), the following substitutions are recommended:

  • Any versions of Arial (in place of Futura)
  • Georgia (in place of Museo)

Use your discretion when designing text, and remember that clear and legible communication is always the primary goal. The typography should always support the message, rather than impede it.

Please feel free to contact the MarCom Office when promoting events and activities to off-campus markets.