Business Administration: Marketing & Social Media

Business Administration: Marketing & Social Media

  • Stay ahead of the communication curve!
  • Conquer the world of Internet marketing.
  • Launch a new career or business and propel it to the highest new level.
  • Leverage social media to engage new customers, build loyalty and increase revenue.

Social media is the now the “voice” of every organization and the primary way to communicate, analyze and engage customers around the world or in your hometown. In GCC’s Marketing and Social Media concentration students learn how to create an integrated, multi-channel social media strategy using Facebook, Twitter, Instagram, LinkedIn, Pinterest, and many other platforms.

Click to view the Marketing & Social Media Fact Sheet.


Study Online!

Did you know that a majority of the Business Administration: Marketing & Social Media program can be completed online?

  • Business Administration: Marketing and Social Media AAS (75% or more can be completed online)

Visit our Office of Online Learning for more information!

Why GCC?

Today, businesses require an integrated, multi-channel social media strategy to reach their mission and goals. Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and many other social media platforms are an essential part of today’s business marketing strategies. The Marketing and Social Media curriculum allows students to immerse themselves in business, advertising, marketing, creative problem solving and web development to acquire the critical skill set needed for this high-growth industry. Through small class sizes, student acquire the media skills and understand the important combination of analysis, social media policies, the development of creative content and innovative strategies that drive the full online social experience. The required co-op education component further engages students in hands-on, real world experiences that leads to important networking and even job offers after graduation.

Career Opportunities

There is a high demand across all industries for skilled social media professionals who have the ability to appropriately interpret and react to online trends and data, as well as create a marketing plan that integrates traditional marketing with newer social media options.  The U.S. Bureau of Labor Statistics reports a 12 percent increase in the demand for social media marketing experts in nearly every industry through the year 2022.

A Business AAS degree with a Marketing and Social Media Concentration will prepare students for in-demand jobs such as:

  • Blogger/Content Developer
  • Digital Marketing Coordinator/ Consultant
  • Marketing Manager
  • Multi-Media Journalist
  • Online Community Manager
  • Outreach Coordinator
  • Public Relations Specialist
  • Social Media and Content Strategist
  • Social Media Entrepreneur
  • Social Media Marketing Analyst

Transfer Opportunities

Starting at GCC saves many students and their families thousands of dollars in tuition. With an A.S. or A.A. degree you will be able to seamlessly transfer within the SUNY network of 64 college and universities as well as to many 4-year private institutions. GCC's A.S. and A.A. programs were developed as part of the SUNY seamless transfer initiative allowing students to complete the first two years of a bachelor's degree as a freshman and a sophomore at a community college, then seamlessly transfer to a SUNY four-year institution to earn a bachelor's degree. Please reference the SUNY Transfer Pathways for degree programs to learn about any campus specific requirements. Visit the SUNY Core Course Finder to plan out the courses you should complete to transfer to a 4-year SUNY School.

If you are planning to transfer to a 4-year private institution you should work with our Transfer Services office to learn about possible articulation agreements and pathways that exist for many or our degree programs. Some GCC A.A.S. programs also have transfer opportunities.

To learn more about these opportunities and agreements contact the Transfer Services Office, we are more than happy to work with you and answer any questions you may have on building your own personalized transfer plan.

Transfer opportunities include, but are not limited to:

  • Laboratory Institute of Merchandising*
  • Niagara University
  • Rochester Institute of Technology
  • St. John Fisher College
  • SUNY College at Alfred State
  • SUNY College at Brockport
  • SUNY College at Buffalo State
  • SUNY College at Buffalo, University
  • SUNY College at Canton
  • SUNY College at Geneseo

*GCC has current transfer agreements with the above noted institutions.