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SUNY GCC - Genesee Community College

Fashion Entrepreneurship equips Fashion students with the business skills needed to launch and grow their own fashion brands, boutiques, or online stores. The program combines marketing and social media, retail management, and product development with hands on experience. Students will participate in GCC’s annual fashion show as well as additional industry-related projects. With mentorship from experienced faculty and networking opportunities, students in Fashion Entrepreneurship gain the knowledge and confidence to succeed in the competitive world of Fashion Business.

Degree Types

Fashion Business: Fashion Entrepreneurship Concentration (AAS)

The Fashion Entrepreneurship Concentration provides you with an Associate in Applied Science (A.A.S.) degree, which allows you enter the world of fashion leadership as an owner or step into various retail management positions. Earning an AAS degree also enables you to transfer to many four-year institutions, as indicated below. Your innate business leadership skills and creativity will be enhanced by learning the ins and outs of the fashion industry. Learn the principles of fashion merchandising, fashion trends and design, textiles and fabrics, social media and digital marketing, merchandise management, and business planning. In addition, you’ll participate in a hands-on internship to help you network and gain a deeper understanding of the industry.

Download the 2026-2027 Curriculum Worksheet

College Students walking on outside on campus

Career Outlook

After completing your GCC degree, some occupations you can consider include:

  • Boutique Owner
  • Fashion Brand Consultant
  • Fashion Stylist
  • Fashion Content Creator
  • Fashion Data Analyst
  • Fashion Consultant
  • Fashion E-commerce Coordinator

Transfer Opportunities

Transfer opportunities include, but are not limited to:

  • Buffalo State University, Buffalo, NY
  • Fashion Institute of Design and Merchandising, Los Angeles, CA
  • Fashion Institute of Technology, NY, NY
  • LIM College, NY, NY

To learn more about these opportunities and agreements contact the Transfer Services Office, we are more than happy to work with you and answer any questions you may have on building your own personalized transfer plan.