Introduction to Broadcasting
Introduces broadcasting concepts used in radio, television, computer, and satellite applications. Develops management decision practices utilizing communication theories.
Subject Code: COM
Course Number: 110
Credits: 3
Lecture Hours 3
Course Learning Outcomes:
1. Compare and contrast broadcasting and narrowcasting.
2. Explain strategies for content creation for various demographics.
3. Interpret a variety of consumption metrics (ratings, shares, digital feedback, etc.)
4. Discuss the advantages and disadvantages among various modes of media distribution.
5. Evaluate programming strategies for various media (radio/TV/streaming channels).
6. Deliver a focused presentation on a chosen topic with an emphasis on non-traditional techniques.
7. Deliver a persuasive pitch focused on innovative media content.
Effective Term: Fall 2025
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