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SUNY GCC - Genesee Community College

Entrepreneurship

Capstone course studies the critical process of developing a bona fide business feasibility plan. Topics include: concept development, management, legal, regulation, marketing research and penetration, pricing, and financial perspectives. Prerequisite: 12 credits in BUS***, ACC***, FBM***, OFT***, THM***, PED258 and PED277 or with instructor permission.

Subject Code: BUS

Course Number: 225

Credits: 3

Lecture Hours 3

Course Learning Outcomes:

1. Explain key components of venture creation such as opportunity recognition, market research and penetration, pricing, operations, or legal constraints.
2. Assess the viability of a business opportunity.
3. Develop a marketing plan for a business opportunity.
4. Conduct a strategic analysis of an industry.
5. Create a financial plan for a new business startup.
6. Develop an organizational plan for a new business startup.
7. Discuss small business problems experienced in a global, multicultural, ethical or legal environment.
8. Present a comprehensive overview of a startup business plan.

Effective Term: Fall 2025

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Tutoring Services

Tutoring for all GCC students is available free of charge by professional and peer tutors. We are offering tutoring online for: accounting, math, writing, chemistry, physics, general biology, anatomy & physiology, American Sign Language, and success skills.