Social Media Strategy & Campaign Building
This immersive class explores the data-driven world of social media strategy and primes students to be savvy digital marketers in the business context. Students will understand the basis of social media strategy and search engine optimization (SEO) throughout this class and put that knowledge into practice in a semester-long campaign project. In creating, analyzing, and refining a social media campaign strategy, students will develop real-world skills in data analytics, social media marketing, strategic management, SEO, and more. Pre-requisite: BUS 113
Subject Code: BUS
Course Number: 200
Credits: 3
Lecture Hours 3
Course Learning Outcomes:
1. Manage and report on a full-length social media campaign strategy.
2. Articulate the role of search engine optimization (SEO) in social media and campaign building.
3. Leverage skills in real-world business contexts such as data analytics, social media marketing, strategic management, SEO, etc.
4. Interpret campaign research and analysis findings to empower success.
5. Employ effective communication skills.
6. Develop a precise understanding of buyer personas through market research and analytics best practices.
7. Respond effectively to the different identified factors at play in social media marketing environments.
Effective Term: Fall 2025
Tutoring Services
Tutoring for all GCC students is available free of charge by professional and peer tutors. We are offering tutoring online for: accounting, math, writing, chemistry, physics, general biology, anatomy & physiology, American Sign Language, and success skills.
