Genesee Course Listing
Official Course Information
Please select a Course Section from the list below or search for a class by Course Title.
Business Administration Courses:
BUS101 - Principles of Business
Catalog Description: Examines the scope of business as it relates to the global economic system. Topics include types of business ownership, management principles, the internal organization, human resource management, marketing, finance and risk management. Students should take this course during their first semester as a foundation for other business courses.
BUS106 - Business Communications
Catalog Description: Explores the integrated communication skills necessary for today's workplace, including the purposes, strategies, and processes of listening, speaking, reading, writing, and presenting within business contexts. Incorporates language arts skills throughout the course.
BUS108 - Customer Service Management
Catalog Description: The course provides an overview of basic elements of customer service, career options, and role in any industry. It studies leaders in service and the impact of service businesses on the world economy. The course presents case studies of businesses which utilize customer service and hospitality techniques to differentiate from their competition and to develop new products and services. It covers customer service philosophies, skills and innovations. The course examines available technology used to anticipate and manage customer needs and improve revenue and customer retention.
BUS109 - Principles of Retailing
Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech retail to e-tail business environment.
BUS110 - Personal Money Management
Catalog Description: Equips students with hands-on, lifelong skills including creating a financial plan for personal goals, avoiding credit trouble, saving money on everyday and major purchases (auto, homes, etc.), investing in stocks, bonds and mutual funds.
BUS111 - Exploring Business Opportunities
Catalog Description: Examines the personal characteristics of an entrepreneur. Conducts an investigation of a business opportunity and identifies required business criteria prior to start-up. Presents the basic foundations for entrepreneurial success. Useful for anyone interested in understanding the issues involved in starting his/her own business immediately or in the future. Not open to students with credit in BUS225.
BUS194 - Public Procurement
Catalog Description: Introduce public procurement principles and relevant applications by integrating concepts from a legal, ethical, and documentation oriented standpoint.
BUS201 - Professional Sales
Catalog Description: Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.
BUS203 - Advertising
Catalog Description: Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.
BUS204 - Business Management Problems
Catalog Description: Analyzes the motives and behaviors of groups and individuals. Develops analytical and decision- making skills applied to business management problems. Students develop communication skills, identify problems and opportunities, make recommendations, write strategic plans and implement TQM. Prerequisite: BUS101.
BUS205 - Business Law 1
Catalog Description: Studies the impact of law on the business environment. Topics include ethics, contracts, sales, torts, consumer protection, criminal law, civil and criminal procedure, litigation, and the court system.
BUS206 - Business Law 2
Catalog Description: Studies the law of personal property and bailments; real property; landlord and tenants; wills, trusts and estates; negotiable instruments; insurance; secured transactions; bankruptcy; principal and agency; employment; sole proprietorships, partnerships and corporations; and professional liability. Prerequisite: BUS 205.
BUS207 - Human Resource Management
Catalog Description: Studies human resources managerial theories and practices appropriate for any Organization. Topics include planning personnel needs, recruiting, selecting, developing, utilizing, compensating and maximizing human resources.
BUS208 - Display and Visual merchandising
Catalog Description: Visual presentations created using mannequins, props, fixtures, merchandise and signage for promotion of consumer products.
BUS211 - Merchandise Planning and Control
Catalog Description: Explores the complex decisions retailers face in managing large diversified assortments of merchandise for successful merchandising. Analyzes techniques in calculating markup, markdown, profits, pricing, inventory valuation, and stock turnover. Fall only. Prerequisite: BUS 109 or BUS101
BUS213 - Principles of Marketing
Catalog Description: Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Addresses website and social media perspectives. Case studies and team projects enhance course concepts.
BUS214 - Organizational Behavior
Catalog Description: This course concentrates on analysis of factors impacting individual and organizational success in today’s rapidly changing business environment. Students will explore topics such as personality, motivation, ethics, diversity, and organizational structure. Focus will also be placed on development of interpersonal skills including communication, teamwork, decision making, leadership, and conflict resolution through applied classwork and assignments.
BUS217 - Cooperative Education
Catalog Description: Introduces students to first-hand experiences in business operations. Students are placed in positions relative to their career and academic objectives. Prerequisite: Successful completion of 24 credits or by instructor approval. Contact instructor directly.
BUS219 - Business Topics Seminars
Catalog Description: Explores the solutions to business case problems, utilizing creative thinking skills and data to make managerial decisions. Fall only. Prerequisite: Successful completion of 24 credit hours in business.
BUS221 - Introduction to Project Management
Catalog Description: Studies project management theory and skills. Defines and organizes projects by defining the scope, schedule and available resources. Learn to create work breakdown structures, identify task dependencies and prerequisites, and identify a critical path to completion of a project. Addresses risk and change management. Spring only. Prerequisite: CIS102 or higher or CSN 115 or higher or EGR 118 or BUS 101 or BUS 109.
BUS225 - Entrepreneurship
Catalog Description: Capstone course studies the critical process of developing a bona fide business feasibility plan. Topics include: concept development, management, legal, regulation, marketing research and penetration, pricing, and financial perspectives. Prerequisite: 12 credits in BUS***, ACC***, FBM***, OFT***, THM***, PED258 and PED277 or with instructor permission.