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Fall 2012

Fashion Merchandising Mgmt Courses:

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FBM220 - Fashion Show Production
Credits: 3

Catalog Description: Application of fashion buying and merchandising techniques in actual situations. Students apply theoretical materials of their previous courses in the actual planning and presentation of a full-scale fashion show. Spring only. Three class hours. Prerequisite: BUS101, BUS201, BUS203, FBM101, FBM102 or ART102, FBM115. (Fashion Majors need to have completed 24 credit hours in business and fashion.)

Lecture: 3 hrs.

Course Student Learning Outcomes (CSLOs):
At the conclusion of this course, students will be able to demonstrate each of the following skills through written papers, tests, projects, and oral reports.

*1. Plan, produce, and execute a fashion show by working in 12 small groups and completing all activities necessary.
2. Explain the history of the fashion show by writing a one page critique of textbook reading.
3. Describe the advance planning involved in a fashion show by responding to small group discussions.
4. Describe the selection and training of models by reading and writing responses to textbook reading.
5. Predict, research, and analyze fashion trends by completing a current events notebook with a minimum of 20 articles.
6. Describe fashion merchandise by writing fashion show commentary for at least three scenes.
7. Show fashion merchandise, apparel, and accessories on live models by choosing appropriate merchandise for the models size.
8. Explain the importance of coordinating special events marketing by completing a ten page research report.
9. Summarize the expenses related to producing a fashion show by preparing a budget.
10. Define the layout of the stage, props, front and back of the house by drawing a thumbnail sketch for the maintenance department to construct a stage.
11. Define choreography and music appropriate for the show by selecting songs that the disc jockey will play.
12. Describe promotional activities necessary to publicize a fashion show by producing a poster and writing at least three press releases.
13. Summarize in a research paper special events marketing.
14. Evaluate a fashion show by completing an evaluation form and discussing in small groups the strengths and weaknesses of the show.

*This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive Assessment Plan. All faculty teaching this course must collect the required data (see assessing Student Learning Outcomes form) and submit the required analysis and documentation at the conclusion of the semester to the Office of Assessment and Special Projects.

Content Outline:
1. Understanding Fashion

2. Fashion Shows and Special Events

3. Fashion Coordination in Retailing

4. Planning Fashion Promotions

5. The Fashion Office

6. How to Work with Management

7. Scores of Advanced Fashion Information

8. Fashion Projection

9. Fashion Careers

Effective Term: Fall 2007