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Fall 2012

Fashion Merchandising Mgmt Courses:

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FBM101 - Principles of Fashion Merchandising
Credits: 3

Catalog Description: Explores the development of the fashion industry including merchandising, marketing, market structure, production, technology, consumer behavior, and support services. Fall only.

Lecture: 3 hrs.

Course Student Learning Outcomes (CSLOs):
At the conclusion of this course, students will be able to demonstrate each of the following skills through written papers, tests, projects, and oral reports:

1.Discuss in writing and/or small group activities a basic understanding of the nature of fashion after viewing eight fashion industry overview videos.
2. Explain the economic, sociological, and psychological factors importantly affecting contemporary fashions by scoring at least an average of 70% competency on four unit tests.*
3.Chart the historical development of apparel fashions from the 1800's to the present.
4.Define at least three of the basic forms of business ownership and of how businesses are organized and expand.
5.Explain the history and development of at least four of the various segments of the fashion industry and examine the unique and complete interdependency of these segments.
6.Identify a minimum of three of the purposes served by foreign and domestic markets, and examine the role of designers in these markets.
7.Differentiate between the primary and secondary fashion markets.
8.Identify at least three of the various types of retail distributors of fashion goods and discuss the nature of their basic merchandising activities and policies.
9.Discuss at least three of the functional activities performed by fashion support services and how they service the merchants of fashion.
10.Identify the scope of jobs in the fashion industry and explain how to prepare for entry-level jobs and plan careers.

* This course objective has been identified as a student learning outcome that must be formally assessed as part of the Comprehensive Assessment Plan of the college. All faculty teaching this course must collect the required data and submit the required analysis and documentation at the conclusion of the semester to the Office of Institutional Research and Assessment.

Content Outline:

One The Dynamics of Fashion

Two The Movement of Fashion

Three Fashion Leaders and Followers

Four The Materials of Fashion
-Textile Fibers & Fabrics
-Leather & Fur

Five Manufacturers of Women's and Children's Fashion Apparel

Six Manufacturers of Menswear

Seven Manufacturers of Fashion Accessories

Eight Foreign Fashion Market Centers

Nine Retail Distributors of Fashion

Ten Interpreting Customer Demand

Eleven The Dollar Merchandise Plan

Twelve Planning the Fashion Merchandise Assortment

Thirteen Controlling Fashion Assortments
-Unit Control
-Inventory Control

Fourteen Selecting & Buying Fashion Merchandise

Fifteen Fashion Coordination & Fashion Image

Effective Term: Fall 2012