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Winterim 2017

English Courses:

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ENG125 - Media Writing

Credits: 3

Catalog Description: Media Writing focuses on writing practice in organizing and writing for print, electronic and digital media; introduction to news, feature and advocacy writing; focus on aesthetics, ethical and legal issues; application to journalism, broadcasting; public relations, advertising and digital media. Prerequisite: ENG101

Lecture: 3 hrs.

Course Learning Outcomes (CLOs):
Upon successful completion of this course, the student will be able to:

1. Compose a story, demonstrating the ability to conduct audience research, gather information, verify information, and evaluate sources through a number of written projects with source references.*
2. Assemble strategies for organizing ideas and writing, and analyze subject matter through discussions and written projects applying appropriate techniques for specific media styles.
3. Compare various writing styles: print, broadcast, Internet, PR and advertising, assessing the appropriate style for their intended audience.
4. Utilizing proper format and skills, compose/write material suitable for print and broadcast media, Internet, advertising, and public relations.

* This course objective has been identified as a student learning outcome that must be formally assessed as part of the Comprehensive Assessment Plan of the college. All faculty teaching this course must collect the required data and submit the required analysis and documentation at the conclusion of the semester to the Office of Institutional Research and Assessment.

Content Outline:
I. Convergent Media Theory: writing for a variety of growing audiences.
II. Journalistic News Writing
III. Digital Writing
IV. Script Writing for Radio and Television
V. Advertising
VI. Current Issues, Developments and Trends in Media Writing
a. Reporting
b. Entertainment vs. Information
c. Ethics
d. Standards

Effective Term: Fall 2016