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Fall 2017

Communications and Media Arts Courses:

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COM102 - Radio Station
Credits: 3

Catalog Description: Explains radio station operations. Introduces principles, theories and radio broadcasting procedures. Examines FCC rules and regulations. Provides instruction and training for becoming a successful radio personality by honing program development, news, copy, scriptwriting and announcing skills. Two class hours, two lab hours.

Lecture: 3 hrs.
Lab: 0 hrs.

Course Student Learning Outcomes (CSLOs):
Upon the successful completion of this course, as documented by exams, papers, skill demonstrations, and class discussions, students will be able to:

1.Demonstrate mastery of radio station operations as documented by a performance rubric.

2.Participate in the planning, promotion, and event management of one major concert as documented by a rubric detailing qualitative and quantitative elements of participation.

3.Complete a minimum of 30 hours of on-air time, covering both AM and FM operations.*

4.Demonstrate knowledge and mastery of audio-vault and audio console operation.

5.Write a commercial appropriate for on-air use.

6.Obtain at least one underwriting commitment from a local merchant or document an approach for doing so.

7.Demonstrate knowledge of appropriate music genres by maintaining program/music logs of on-air productions

8.Develop a newscast or entertain sequence of at least two minutes that demonstrates narrowcasting for the audience of WGCC.

9.Recognize, as documented through testing and classroom discussion, a range of musical genres appropriate to radio station operation.

10.Demonstrate the ability to conduct the appropriate emergency alert system tests.

This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive learning Plan. All faculty teaching this course must collect the required data (see Assessing Student Learning Outcomes form) and submit the required analysis and documentation at the conclusion of the semester to the Office of Assessment and Special Projects





Content Outline:
1.) Technical terms
2.) College Radio Station: History, Organization, Management
3.) Radio History
Ken Burns "Empire of the Air"
4.) Television History
5.) Computer use in radio and television
6.) Audio Vault
7.) Audio Streaming on the internet
8.) The Creation of the Television Picture
9.) Electronic scanning
10.) Digital and analog scanning
11.) Web pages
12.) Planning
13.) Management
14.) Rate card
15.) Use of research methods with Broadcasting and Cable Yearbook.





Effective Term: Spring 2005