Genesee Course Listing
Official Course Information
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Communications and Media Arts Courses:
|COM101 - Introduction to Mass Media|
Catalog Description: Introduces basic mass media concepts affecting radio, television, newspapers, the computer, and film. Explores the effectiveness of media messages in their social and cultural contexts. Examines the history of the media and creation of mass media theories.
Lecture: 3 hrs.
Course Student Learning Outcomes (CSLOs):
Upon successful completion of the course, students will be able to:
1.List the major media and describe their differentiating characteristics orally and/or in writing.
2.Illustrate at least one of the major models that explain the theory of mass media and interpersonal communication.
3.Identify at least four of the properties and characteristics of broadcast frequencies in electronic media in writing or on unit tests.
4.Evaluate the link between program formats and specified target audiences in the print and electronic media as documented through discussions, written work or examination.
5.Document in writing a minimum of five news concepts as differentiated in various media, e.g. on television newscasts versus a newspaper.
6.Compare and contrast the coverage of two television stations in two different cities in regard to a minimum of five elements of basic television news concepts as documented in a 3 - 4 page paper.
7.Identify at least four of the major historical trends, including at least four of the significant inventors, in the history of mass media.
8.Identify at least five ways that computers have impacted the three major forms of mass media: radio, television, and newspapers, as documented in course papers and unit tests.
9.Write a minimum 3 - 4 page self analysis describing how each individual student will use the mass media in the future, including at least two ways the individual will use the computer technology in a mass media setting.
10.Write a 4 - 6 page paper that discusses at least five basic concepts for making judgments on appropriate content in the media based upon a historical real life case. Then, apply the concepts to three current news stories to show how the concepts are used in today's media.*
11.Discuss a current event in terms of the way it is presented in the media according to at least three of the basic principles of fairness in reporting as documented in graded class discussion.
12.Compare and contrast at least three of the factors that influence how different population segments respond to information provided in at least four different newspapers and magazines.
*This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive Assessment Plan. All faculty teaching this course must collect the required date (see Assessing Student Learning Outcomes form) and submit the required analysis and documentation at thee conclusion of the semester to the Office of Assessment and Special Projects.
I. Communication Theory: interpersonal, intrapersonal, mass communication.
II. Print Media: history, technology, social and cultural contexts, current issues and developments in:
c. Book publishing
III. Electronic Media: history, technology, social and cultural contexts, current issues and developments in:
c. Sound recording
IV. Motion Pictures
V. The Digital Age
a. The Internet as a medium of mass communication
b. Effects of the Internet on conventional mass media
VI. Current Issues, Developments and Trends in Mass Media
b. Entertainment vs. Information
c. Regulatory Controls
e. Social Effects of Mass Communication
f. International and Comparative Media
VII. Careers in Communications
a. Mass communication
Effective Term: Spring 2004