Genesee Course Listing
Official Course Information
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Business Administration Courses:
BUS204 - Business Management Problems
Catalog Description: Analyzes the motives and behaviors of groups and individuals. Develops analytical and decision- making skills applied to business management problems. Students develop communication skills, identify problems and opportunities, make recommendations, write strategic plans and implement TQM. Prerequisite: BUS101.
Lecture: 3 hrs.
Course Learning Outcomes (CLOs):
At the conclusion of this course, students will be able to demonstrate each of the following skills through written papers, tests, projects, and oral reports:
1. Demonstrate an ability to explain basic business management principles through the use of case and problem discussion by writing at least a two page summary for 12 case studies.
*2. Define an understanding of the field of business and its institutions, functions, structures, policies, and importance by writing a ten page research paper.
3. Explain an understanding of management and decision making skills in all of the topics stated above by discussing in small group and/or essay format a minimum of five elements of decision making skills.
4. Summarize current developments in business by maintaining a current events notebook by collecting a minimum of 12 articles, and writing a reaction paper for each.
5. Recognize responsibility for contributing through business activities to the civic, social, and moral welfare of society by writing a one page report on the topic, and discussing these topics in small groups.
6. Explain the "new economy" (information technology) including computing, communications, and the internet by completing a three page report which discusses the changes business executives can anticipate.
*This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive Assessment Plan. All faculty teaching this course must collect the required data (see assessing Student Learning Outcomes form) and submit the required analysis and documentation at the conclusion of the semester to the Office of assessment and Special Projects.
1 Analyzing & Writing a Case Study
2 Case 1 - Developing an Entrepreneurial Growth Strategy
3 Case 5 - Small Business Analysis
4 Case 6 - Ethics
5 Case 7 - Social Responsibility and Multi - National Corporations
6 Case 11 - Software and the Value of the Internet
7 Case 8 - Internet Positioning
8 Cases 9 and 12 - Differentiation Strategies
9 Case 13 - Internet Software and Customer Needs
10 Case 3 - Product Proliferation Strategies
11 Case 18 - Strategic Goal Setting
13 Case 10 - Internet Retail Strategy
14 Case 15 - Niche Marketing in a Changing External Environment
15 Case 27 - Cost - Leadership Strategy and Competition
16 Case 35 - Corporate Transformations
17 Case 33 - Emerging Economics
Effective Term: Fall 2003