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Spring 2018

Business Administration Courses:

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BUS109 - Principles of Retailing
Credits: 3

Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech retail to e-tail business environment.

Lecture: 3 hrs.

Course Student Learning Outcomes (CSLOs):
Upon successful completion of this course, the student will be able to:

1. Write a 1-2 page paper identifying careers and opportunities in retailing through reading from the text, interviews, and web research.*
2. Identify various forms of retailing, such as store-front, non-store categories, by at least 70% competency on a unit test.
3. Write at least a 4-7-page retail business proposal, which applies the fundamentals of the principles of retailing.


* This course objective has been identified as a student learning outcome that must be formally assessed as part of the Comprehensive Assessment Plan of the college. All faculty teaching this course must collect the required data and submit the required analysis and documentation at the conclusion of the semester to the Office of Institutional Research and Assessment.




Content Outline:
I. Retailing Overview
A. Introduction
B. History and Background
C. Opportunities and Careers
D. The Retail Environment
E. The Retail Consumer

II. Retail Institutions
A. The Store
B. Direct Retail Marketing
C. International Retailing

III. Merchandising
A. Planning
B. Buying
C. Pricing

IV. Promotion
A. Advertising
B. Visual Merchandising
C. Sales Promotion
D. Personal Sales and Services

V. Operations
A. Distribution
B. Inventory Control

VI. Location Concerns
A. Researching the Trading Area
B. Selecting the Site
C. Store Layout and Design

VII. Human Resources
A. Human Resources (Personnel) Planning

VIII. The Future




Effective Term: Spring 2015