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Fall 2017

Art Courses:

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ART221 - Museum and Portfolio Fundamentals
Credits: 2

Catalog Description: Prepares the artist for entrance into the career field by developing and exploring career goals and opportunities and reviewing art resources. Assists students in creating a comprehensive professional art portfolio and promotional materials as well as developing skills in art presentation and museum practices.

Lecture: 2 hrs.

Course Student Learning Outcomes (CSLOs):
Upon successful completion of this course, the student will be able to:

1. Research career opportunities and prospective colleges to prepare for future plans after GCC. Design a plan of action to meet personal career goals.
2. Write a professional cover letter and resume highlighting artistic experience and skills for inclusion in the portfolio.
3. Define and articulate personal artistic strengths. Write an artist statement and artist biography for inclusion in the portfolio
4. Assess and identify the best 20 images of artwork for inclusion in a portfolio. Create a visual portfolio of at least twenty digital photographic images depicting the student's original artwork.
5. List a minimum of three references and develop a formatted reference page.
6. Practice professional gallery presentation procedures by participating in one organized exhibition at the College or a professional gallery/exhibition space.
7. Research local art resources including arts organizations, art studios and galleries.
8. Complete a final art portfolio that is professional and presentable for applications. The portfolio will include a cover letter, resume, artist statement, artist biography, visual artwork and references.*

*This course objective has been identified as a student learning outcome that must be formally assessed as part of the Comprehensive Assessment Plan of the college. All faculty teaching this course must collect the required data and submit the required analysis and documentation at the conclusion of the semester to the Office of Institutional Research and Assessment.

Content Outline:
1. Portfolio design and aesthetics: Both a digital and print versions
2. Career goals and the action plan
3. Career opportunities in the arts
4. Cover letter and references
5. Selecting artwork to be included in the portfolio.
6. Develop an Artist Resume
7. Develop an Artist statement and Artist biography.
8. Photographing artwork: Focus, framing, lighting arrangements.
9. Basics of self-promotion and marketing
10. Basics of gallery exhibitions: professional display and etiquette
11. Steps to starting a small business in the arts
12. Utilizing the web in the arts
13. Digital submissions and professional applications
14. Community resources in the arts
15. Professional layout, labels, statements
16. Final Portfolio Review

Effective Term: Fall 2014