Destination and Resort Marketing
Examines marketing in the tourism industry, including collaborative efforts between hotels and resorts, airlines, restaurants, and tourism destinations. Explores differences between service and product marketing to demonstrate the complexities of marketing within the industry. Topics include research and analysis, plans and strategies, marketing segmentation and trends, partnerships, packaging, the distribution mix and the tourism trade, advertising, public relations, and pricing and evaluation. Prerequisites: THM101, ENG101, and BUS101 or permission of instructor.
Subject Code: THM
Course Number: 202
Credits: 3
Lecture Hours 3
Course Learning Outcomes:
1. Define the role of marketing specifically within the tourism and hospitality industry.
2. Explain how quality tourism experiences and value perceptions affect satisfaction.
3. Identify various service characteristics that affect the marketing of a hospitality or tourism product.
4. Outline the marketing research process (defining the problem, identifying research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings).
5. Identify best practices in social media marketing within the tourism and hospitality industry.
6. Describe the pros and cons of the major marketing tools.
7. Create an innovative marketing campaign for a destination or resort.
Effective Term: Fall 2025
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