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SUNY GCC - Genesee Community College

Digital Media Content Production & Portfolio Creation (Capstone)

Throughout the semester, students will have the opportunity to create a wide range of digital content and synthesize it in an online portfolio website to showcase themselves professionally. Students will be well-versed in employing content strategically in multiple contexts, including social media, marketing, and business. This course hones numerous transferable skills in social media marketing, content development, design principles, and basic website building. Prerequisite: BUS 113

Subject Code: BUS

Course Number: 223

Credits: 3

Lecture Hours 3

Course Learning Outcomes:

1. Design and develop strategic content.
2. Understand the appropriate content to utilize in specific business settings.
3. Employ effective communication skills.
4. Practice design guidelines and best practices.
5. Synthesize content and academic experiences into a capstone portfolio website.
6. Leverage experiences and websites to market themselves in the professional world.

Effective Term: Fall 2025

Registration Options & Class Search

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Tutoring Services

Tutoring for all GCC students is available free of charge by professional and peer tutors. We are offering tutoring online for: accounting, math, writing, chemistry, physics, general biology, anatomy & physiology, American Sign Language, and success skills.