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SUNY GCC - Genesee Community College

Professional Sales

Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.

Subject Code: BUS

Course Number: 201

Credits: 3

Lecture Hours 3

Course Learning Outcomes:

1. Summarize the importance of selling in our economy.
2. Prepare a professional resume with cover letter.
3. Distinguish between ethical and unethical selling procedures.
4. Identify and describe components of the selling process.
5. Formulate a sales presentation, applying the process of selling.
6. Deliver or script a sales presentation for a prospective client.
7. Identify the criteria necessary to explain the theory of sales.
8. Identify time, territory, and self-management as related to a sales career.

Effective Term: Fall 2025

Registration Options & Class Search

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Tutoring Services

Tutoring for all GCC students is available free of charge by professional and peer tutors. We are offering tutoring online for: accounting, math, writing, chemistry, physics, general biology, anatomy & physiology, American Sign Language, and success skills.