Social Media & Digital Marketing
Students will hone the skills necessary to effectively leverage social media to engage target audiences, promote brands, leave a meaningful impression, and achieve marketing goals. Students will learn how to create and maintain strategic social media presences that take into account consumer perception, marketing objectives, user experience, campaign or business objectives, and more. Using a hands-on approach to learning today’s platforms and best practices, students will engage in opportunities for real-world social media campaign building, creativity, engagement, and analysis.
Subject Code: BUS
Course Number: 113
Credits: 3
Lecture Hours 3
Course Learning Outcomes:
1. Understand the basis, evolution, and importance of social media or digital marketing.
2. Use social media platforms according to target audience and best practices.
3. Create targeted content that is brand informative, helpful, relevant, and engaging.
4. Develop and analyze communication strategies around content.
5. Identify the impact of social trends on marketing strategy.
6. Demonstrate how to leverage social trends to create an impact.
7. Implement and analyze the results of one social media communication strategy.
8. Evaluate today’s social media platforms or content creation sites.
9. Prepare for how forthcoming technological changes will impact social media content creation and implementation.
Effective Term: Fall 2025
Tutoring Services
Tutoring for all GCC students is available free of charge by professional and peer tutors. We are offering tutoring online for: accounting, math, writing, chemistry, physics, general biology, anatomy & physiology, American Sign Language, and success skills.
