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GCC Advises Web Searchers to AVOID Using Google Maps

January 28, 2014

Batavia, NY- Anyone searching to find directions to Genesee Community College’s main campus in Batavia are advised to avoid using the online Google Maps utility. Despite many attempts by the College to have Google correct the problem, Google Maps continues to direct visitors trying to reach GCC’s main campus to the College’s Albion Campus Center located 30 miles north of Batavia in Orleans County.

“We have contacted Google multiple times to rectify this problem and are continuously told that it takes weeks for their algorithm to correct misguided directions. In addition, Google claims its tech support cannot manually intervene to remedy the problem,” said Donna Rae Sutherland, associate director of Marketing Communications. “It’s been incredibly frustrating and also rather dangerous. Buses of athletic teams, performing artists and potential students have all gone 60 miles out of their way traveling in haste down Route 98, which is often very blustery with poor visibility during the winter months.”

The problem has been an ongoing for approximately a year with short periods of time when Google Maps accurately listed the Batavia Campus, but currently the right side panel posts a map and information to the Albion Campus Center without even mentioning the main campus is in Batavia. Google’s proprietary software uses unique algorithms to provide mapping information automatically. Unknowing visitors are logically following Google’s posted directions without clicking through to find the right campus and its proper location.

Sutherland recommends web searchers utilize MapQuest and the College’s Maps and Directions webpage available at: http://www.genesee.edu/about/visit/maps/ This gives users door- to-door directions to any campus location and also explicit directions to the main campus in Batavia.

“Most other online utilities are able to find us perfectly, but with Google’s ongoing problem we strongly advise people to steer clear of using Google Maps to find GCC.”

For more information, contact Marketing Communications Associate Director Donna Rae Sutherland at (585) 343-0055 ext. 6616, or via email: dsutherland@genesee.edu.

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