Fashion Merchandising Management
The Fashion Merchandising Management program provides the skills you need to succeed in a fast-paced and ever-changing industry. Career opportunities are plentiful in areas such as fashion buying, coordinating, merchandising, advertising, display, public relations, styling, sales, marketing and e-commerce.
Every year Genesee's fashion merchandising students plan and produce an original, traditional runway fashion show - the largest in Western New York. You will produce radio and television commercials in the College's studios, develop web pages and create a fashion portfolio using library periodicals for an up-to-date outlook on the field. Class trips to New York City and Toronto reinforce the creative approach to fashion buying and merchandising-and enhance your ability to spot fashion trends. Students benefit from Distributive Education Clubs of America (DECA) activities such as arranging visits to designer showrooms and buyers' offices and coordinating for guest speakers on campus.
All students participate in an off-campus full-time cooperative work experience. This affords them the opportunity to gain first-hand experiences in a variety of fashion-related assignments that can take place in well-known fashion centers.
Program Articulation: Fashion Institute of Technology (New York City), Fashion Institute of Design and Merchandising (California), Laboratory Institute of Technology (New York City), and Buffalo State College.