Customer Relationship Management
Intense domestic and global competition in products and services offered to consumers and organizations is spurring the growth of the marketing and customer relationship management (CRM) profession. Genesee's Marketing and CRM program is designed for students seeking career preparation for entry-level positions in business areas such as advertising, sales, management, retailing, and related occupations. You receive a broad business foundation, ideal for performing the specialized functions of marketing and managing customer relationships. You'll apply your classroom knowledge in an off-campus, cooperative work experience.
After graduation, students can apply for positions as advertising assistants, advertising or merchandising managers, and sales or management trainees. Some graduates transfer to four-year colleges to earn a baccalaureate degree.