DL Class Information
BUS 213: Principles of Marketing
Credits: 3
Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Case studies and team projects enhance course concepts. Not open to students with credit in BUS102.
Instructor: Slack
In-Person Attendance: Orientation recommended
Notes:
Delivery Method: WebCT
Textbooks:
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