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Genesee Course Catalog

Official Course Information

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Fall 2012

Tourism & Hospitality Mgmt Courses:

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THM101 - Introduction to Tourism and Hospitality
Credits: 3

Catalog Description: Overview of the tourism and hospitality industries and the role of customer service in the industry. Studies industry leaders and the different forms of industry businesses, such as independent, chain, franchised and e-commerce. Covers the daily functions of lodging and food service: management, marketing, physical facilities, human resources, cost controls and technology. Presents career options within attractions, catering, casinos, cruise ships, club management, meetings and events, resorts, restaurant management and exhibitions. Fall Face to Face only; Spring online only.

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THM103 - Hotel Operations
Credits: 3

Catalog Description: Focuses on the organization and structure of hotel operations. Addresses organization and management responsibilities within each department, including the front office, housekeeping, engineering, and security. Examines the role of the sales and marketing department in the financial success of the hotel, and food and beverage services for their important part in the overall hotel product. Fall only.

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THM114 - Food and Beverage Management
Credits: 3

Catalog Description: Explores all aspects of management and service of food and beverages from the customer's viewpoint as a means of understanding what makes a successful food service business. Provides a basis for understanding the responsibilities and challenges in the management of food and beverage businesses. Spring only.

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THM116 - Destinations Geography 1
Credits: 3

Catalog Description: Examines each major geographic region of the eastern hemisphere, studying the geographic character of specific regions as a tourism setting. Analyzes cultural, physical, and tourism characteristics of the locations to determine what attracts visitors to the area. Fall only.

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THM117 - Destinations Geography 2
Credits: 3

Catalog Description: Examines each major geographic region of the western hemisphere, studying the geographic character of specific regions as a tourism setting. Analyzes cultural, physical, and tourism characteristics of the locations to determine what attracts visitors to the area. Spring only.

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THM118 - Principles of Event Management
Credits: 3

Catalog Description: Examines all aspects of event management, ranging from feasibility studies and operational planning to the importance of customer service. Evaluates marketing strategies that minimize risks and maximize audience satisfaction. The semester project entails producing an event. Spring only.

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THM201 - Meeting and Convention Planning
Credits: 3

Catalog Description: Examines the different segments of the conventions and meetings market. Includes the development of a marketing plan for a specific property, and a service function organization plan, including detailed information on room setups, food and beverage functions, audiovisual equipment, and other aspects of group meeting business. Fall only. Prerequisites: THM101, BUS101, and ENG101.

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THM202 - Destination and Resort Marketing
Credits: 3

Catalog Description: Examines marketing in the tourism industry, including collaborative efforts between hotels and resorts, airlines, restaurants, and tourism destinations. Explores differences between service and product marketing to demonstrate the complexities of marketing within the industry. Topics include research and analysis, plans and strategies, marketing segmentation and trends, partnerships, packaging, the distribution mix and the tourism trade, advertising, public relations, and pricing and evaluation. Prerequisites: THM101, ENG101, and BUS101.

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