Genesee Community College

Login:

Quick Links

Genesee Course Catalog

Official Course Information

Please select a Course Section from the List below or use Search for a class by Title.

Fall 2012

Business Administration Courses:

  or   List All Business Administration Courses
BUS101 - Principles of Business
Credits: 3

Catalog Description: Examines the scope of business as it relates to the global economic system. Topics include types of business ownership, management principles, the internal organization, human resource management, marketing, finance and risk management. Students should take this course during their first semester as a foundation for other business courses.

full catalog description »
BUS106 - Business Communications
Credits: 3

Catalog Description: Explores the integrated communication skills necessary for today's workplace, including the purposes, strategies, and processes of listening, speaking, reading, writing, and presenting within business contexts. Incorporates language arts skills throughout the course.

full catalog description »
BUS109 - Principles of Retailing
Credits: 3

Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech "retail to e-tail" business environment. Not open to students with credit in RET 101.

full catalog description »
BUS110 - Personal Money Management
Credits: 3

Catalog Description: Equips students with hands-on, lifelong skills including creating a financial plan for personal goals, avoiding credit trouble, saving money on everyday and major purchases (auto, homes, etc.), investing in stocks, bonds and mutual funds.

full catalog description »
BUS111 - Exploring Business Opportunities
Credits: 3

Catalog Description: Examines the personal characteristics of an entrepreneur. Conducts an investigation of a business opportunity and identifies required business criteria prior to start-up. Presents the basic foundations for entrepreneurial success. Useful for anyone interested in understanding the issues involved in starting his/her own business immediately or in the future. Not open to students with credit in BUS105 or BUS225.

full catalog description »
BUS201 - Professional Sales
Credits: 3

Catalog Description: Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.

full catalog description »
BUS203 - Advertising
Credits: 3

Catalog Description: Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.

full catalog description »
BUS204 - Business Management Problems
Credits: 3

Catalog Description: Analyzes the motives and behaviors of groups and individuals. Develops analytical and decision- making skills applied to business management problems. Students develop communication skills, identify problems and opportunities, make recommendations, write strategic plans and implement TQM. Prerequisite: BUS101.

full catalog description »
BUS205 - Business Law 1
Credits: 3

Catalog Description: Studies the impact of law on the business environment. Topics include ethics, contracts, sales, torts, consumer protection, criminal law, civil and criminal procedure, litigation, and the court system.

full catalog description »
BUS206 - Business Law 2
Credits: 3

Catalog Description: Studies the law of personal property and bailments; real property; landlord and tenants; wills, trusts and estates; negotiable instruments; insurance; secured transactions; bankruptcy; principal and agency; employment; sole proprietorships, partnerships and corporations; and professional liability. Prerequisite: BUS 205.

full catalog description »
BUS207 - Human Resource Management
Credits: 3

Catalog Description: Studies human resources managerial theories and practices appropriate for any Organization. Topics include planning personnel needs, recruiting, selecting, developing, utilizing, compensating and maximizing human resources. Prerequisite: BUS101 or BUS 105.

full catalog description »
BUS208 - Display and Visual merchandising
Credits: 3

Catalog Description: Visual presentations created using mannequins, props, fixtures, merchandise and signage for promotion of consumer products. Not open to students with credit in RET 211. Fall only.

full catalog description »
BUS211 - Merchandise Planning and Control
Credits: 3

Catalog Description: Explores the complex decisions retailers face in managing large diversified assortments of merchandise for successful merchandising. Analyzes techniques in calculating markup, markdown, profits, pricing, inventory valuation, and stock turnover. Fall only. Prerequisite: BUS 109 and BUS101 or permission of the instructor.

full catalog description »
BUS213 - Principles of Marketing
Credits: 3

Catalog Description: Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Case studies and team projects enhance course concepts. Not open to students with credit in BUS102.

full catalog description »
BUS214 - Management Principles
Credits: 3

Catalog Description: Concentrates on the scope of management in the global environment. Examines the four main functions of management (planning, organizing, leading, and controlling) and the decision-making process through case analysis and team projects. Studies the management skills necessary to adapt to rapidly changing world competition and environments. Not open to open to students with credit BUS104.

full catalog description »
BUS217 - Cooperative Education
Credits: 3

Catalog Description: Introduces students to first-hand experiences in business operations. Students are placed in positions relative to their career and academic objectives. Prerequisite: Successful completion of 24 credits.

full catalog description »
BUS219 - Business Topics Seminars
Credits: 3

Catalog Description: Explores the solutions to business case problems, utilizing creative thinking skills and data to make managerial decisions. Fall only. Prerequisite: Successful completion of 24 credit hours in business.

full catalog description »
BUS221 - Introduction to Project Management
Credits: 3

Catalog Description: Studies project management theory and skills. Defines and organizes projects by defining the scope, schedule and available resources. Learn to create work breakdown structures, identify task dependencies and prerequisites, and identify a critical path to completion of a project. Addresses risk and change management. Spring only. Prerequisite: CIS102 or higher or CSN 115 or higher or EGR 118.

full catalog description »
BUS222 - Disney Field Experience
Credits: 9

Catalog Description: First-hand work experience at Walt Disney World (WDW) in business operations in areas related to students' career and academic objectives. Open only to students offered a position by the Walt Disney World College Program. Must complete a 480-hour minimum work block and a GCC-preapproved Disney Business Seminar. Note: Fulfills a BUS elective degree requirement. Prerequisites: Successful completion of 24 credit hours with 12 hours in the major, overall 2.0 GPA, and a Walt Disney World College program letter of acceptance.

full catalog description »
BUS292 - Community College Leadership
Credits: 3

Catalog Description: Develops community college leadership skills through seminars and hands-on experiences. Examines leadership styles and personality assessment, along with skill development in the areas of communication, decision-making, problem-solving and employee relations. Focuses on ethics, professionalism, business etiquette, and diversity in the workplace. Explores the issues of curriculum and workforce development, learning technologies and distance education, student access and retention strategies, and the role of campus centers.

full catalog description »
BUS293 - Community College Leadship II
Credits: 3

Catalog Description: Continuation of Community College Leadership I. Enhances the development of community college leadership skills through seminars and hands-on experiences. Examines the function of a college foundation, external affairs, grant development, financing, accreditation, and assessment. Focuses skill development in the areas of negotiation and persuasion, facilitating and presentation, team building, and managing conflict. Explores the role of student services in promoting student success, studies the recruitment to graduation cycle, and analyzes strategic planning for charting the future of community colleges. Prerequisite: BUS 292.

full catalog description »