Genesee Course Catalog
Official Course Information
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Fashion Merchandising Mgmt Courses:
|FBM101 - Principles of Fashion Merchandising|
Catalog Description: Explores the development of the fashion industry including merchandising, marketing, market structure, production, technology, consumer behavior, and support services. Fall only.
Lecture: 3 hrs.
Course Student Learning Outcomes (CSLOs):
At the conclusion of this course, students will be able to demonstrate each of the following skills through written papers, tests, projects, and oral reports:
1.Discuss in writing and/or small group activities a basic understanding of the nature of fashion after viewing eight fashion industry overview videos.
2. Explain the economic, sociological, and psychological factors importantly affecting contemporary fashions by scoring at least an average of 70% competency on four unit tests.*
3.Chart the historical development of apparel fashions from the 1800's to the present.
4.Define at least three of the basic forms of business ownership and of how businesses are organized and expand.
5.Explain the history and development of at least four of the various segments of the fashion industry and examine the unique and complete interdependency of these segments.
6.Identify a minimum of three of the purposes served by foreign and domestic markets, and examine the role of designers in these markets.
7.Differentiate between the primary and secondary fashion markets.
8.Identify at least three of the various types of retail distributors of fashion goods and discuss the nature of their basic merchandising activities and policies.
9.Discuss at least three of the functional activities performed by fashion support services and how they service the merchants of fashion.
10.Identify the scope of jobs in the fashion industry and explain how to prepare for entry-level jobs and plan careers.
* This course objective has been identified as a student learning outcome that must be formally assessed as part of the Comprehensive Assessment Plan of the college. All faculty teaching this course must collect the required data and submit the required analysis and documentation at the conclusion of the semester to the Office of Institutional Research and Assessment.
One The Dynamics of Fashion
Two The Movement of Fashion
Three Fashion Leaders and Followers
Four The Materials of Fashion
-Textile Fibers & Fabrics
-Leather & Fur
Five Manufacturers of Women's and Children's Fashion Apparel
Six Manufacturers of Menswear
Seven Manufacturers of Fashion Accessories
Eight Foreign Fashion Market Centers
Nine Retail Distributors of Fashion
Ten Interpreting Customer Demand
Eleven The Dollar Merchandise Plan
Twelve Planning the Fashion Merchandise Assortment
Thirteen Controlling Fashion Assortments
Fourteen Selecting & Buying Fashion Merchandise
Fifteen Fashion Coordination & Fashion Image
Effective Term: Fall 2012