Genesee Course Catalog
Official Course Information
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Business Administration Courses:
|BUS109 - Principles of Retailing|
Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech "retail to e-tail" business environment. Not open to students with credit in RET 101.
Lecture: 3 hrs.
Course Student Learning Outcomes (CSLOs):
At the conclusion of the course, students will be able to demonstrate each of the following skills through written papers, projects, or tests:
1.Identify the purpose of retailing and where it fits in the field of marketing, by at least 70% competency on a unit test.
2.Write a 1-2 page paper identifying careers and opportunities in retailing through reading from the text, interviews, and web research.*
3.Identify various forms of retailing, such as store-front, non-store categories, by at least 70% competency on a unit test.
4.Identify basic merchandising techniques, by at least 70% competency on a unit test.
5.Identify the role of the sales supporting function, by at least 70% competency on a unit test.
6.Identify the responsibilities of the retail operations function by at least 70% competency on a unit test.
7.Write at least a 7-page paper, which includes appropriate findings in order to demonstrate research through the Internet.
8.Write a paper through team effort that demonstrates collaborative and decision-making skills in retailing.
9.Write at least a 7-page retail business proposal, which applies the fundamentals of the principles of retailing.
* This course objective has been identified as a student learning outcome that must be formally assessed as part of the Comprehensive Assessment Plan of the college. All faculty teaching this course must collect the required data and submit the required analysis and documentation at the conclusion of the semester to the Office of Institutional Research and Assessment.
I. Retailing Overview
-History and Background
-Opportunities and Careers
-The Retail Environment
-The Retail Consumer
II. Retail Institutions
-Direct Retail Marketing
-Personal Sales and Services
VI. Location Concerns
-Researching the Trading Area
-Selecting the Site
-Store Layout and Design
VII. Human Resources
-Human Resources (Personnel) Planning
VIII. The Future
Effective Term: Fall 2012