Genesee Course Catalog

Official Course Information

Please select a Course Section from the List below or use the Search box on the right if you know the Title.

Business Administration Courses:

BUS225 - Entrepreneurship
Credits: 3 Catalog Description: Capstone course studies the critical process of developing a bona fide business feasibility plan. Topics include: concept development, management, legal, regulation, marketing research and penetration, pricing, and financial perspectives. Three class hours. Prerequisite: 12 credits in BUS*, ACC, FBM, OFT, THM*, or instructor permission. Lecture: 3 hrs. Student Performance Outcomes: Upon successful completion of the course, students will, as demonstrated by class discussion, written exercises and assignments, chapter exams, case studies, group activities, team projects, and teach-backs, be able to 1.Demonstrate knowledge of the following topics: a. The entrepreneurial mindset b. Opportunity recognition, concept development, early strategies c. Market Research d. Pricing e. Market Penetration f. Legal Entities/Government Regulations g. The role of Management h. Intellectual Property i. Contracts and leases j. Budgeting k. Financial Statements & Financial Ratios l. Operating and Control Systems m. Money Needs and Money Sources 2.Through the process of documenting a bona fide business plan, students will be able to a.Apply the planning process necessary to request financial investment and/or operate a successful new venture business enterprise. i.Research, assess and recognize business opportunities in order to identify how successful entrepreneurs and investors create, find and differentiate profitable and durable operations from "other good ideas" and how opportunities evolve over time. ii.Evaluate a business idea within the scope of both personal and business criteria. iii.Evaluate the potential success of a new venture by 1.researching and developing a marketing plan 2.researching and developing financial plan 3.researching and developing an organizational plan . 4. conducting strategic analysis in an industry 5. analyzing the industry's competitive situation. b.Identify and demonstrate the ability to apply marketing, financial, operational, leadership and other competencies needed by an entrepreneur. c.Use information, projections, logic and critical thinking to recognize an opportunity and solve small business problems in a global, multicultural, ethical and legal environment. 3.Orally present project business ventures demonstrating communications skills, emphasizing content, logical presentation of information, confidence, creativity and appropriate verbal and nonverbal communications. * This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive Assessment Plan. All faculty teaching this course must collect the required data (see Assessing Student Learning Outcomes form) and submit the required analysis and documentation at the conclusion of the semester to the Office of Assessment and Special Projects. Content Outline: 1. The Planning Process a. Critical Planning Documents b. Value of Planning c. Plan Overview and Writing Tips 2. The Entrepreneurial Perspective a. Personal & Business Criteria b. Entrepreneurial Characteristics c. Entrepreneurial Myths 3. Identifying Venture Opportunities a. Trends b. Buying a Business c. Concept Development d. Business Valuation 4. Verifying Market Opportunity a. Market Research b. Analyzing the Market c. Pricing d. Market Penetration 5. Legal Issues a. Legal Forms of the Organization b. Intellectual Property c. Contract and Leases d. Government Regulations e. Risk Management 6. Management a. Strategy - Mission b. Management Team c. Motivation d. Hiring 7. Financing a New Business a. Start-up Costs b. Operating Expenses c. Sales Projections d. Money Needs e. Traditional & Alternative Money Resources 8. Business Finance a. Budgeting b. Cash Flow c. Profit and Loss Statements d. Balance Sheets e. Financial Ratios Grading: Grades will be determined by evaluation of: 1. Written test/quiz 2. Written assignments 3. Documented plan 4. Oral presentation 5. Class participation Effective Term: Fall 2006

BUS225 - Entrepreneurship

Credits: 3

Catalog Description: Capstone course studies the critical process of developing a bona fide business feasibility plan. Topics include: concept development, management, legal, regulation, marketing research and penetration, pricing, and financial perspectives. Three class hours. Prerequisite: 12 credits in BUS***, ACC***, FBM***, OFT***, THM***, or instructor permission.

Lecture: 3 hrs.

Student Performance Outcomes:
Upon successful completion of the course, students will, as demonstrated by class discussion, written exercises and assignments, chapter exams, case studies, group activities, team projects, and teach-backs, be able to

1.Demonstrate knowledge of the following topics:
a. The entrepreneurial mindset
b. Opportunity recognition, concept development, early strategies
c. Market Research
d. Pricing
e. Market Penetration
f. Legal Entities/Government Regulations
g. The role of Management
h. Intellectual Property
i. Contracts and leases
j. Budgeting
k. Financial Statements & Financial Ratios
l. Operating and Control Systems
m. Money Needs and Money Sources

2.Through the process of documenting a bona fide business plan, students will be able to
a.Apply the planning process necessary to request financial investment and/or operate a
successful new venture business enterprise.
i.Research, assess and recognize business opportunities in order to identify how successful entrepreneurs and investors create, find and differentiate profitable and durable operations from "other good ideas" and how opportunities evolve over time.
ii.Evaluate a business idea within the scope of both personal and business criteria.
iii.Evaluate the potential success of a new venture by
1.researching and developing a marketing plan
2.researching and developing financial plan
3.researching and developing an organizational plan
. 4. conducting strategic analysis in an industry
5. analyzing the industry's competitive situation.
b.Identify and demonstrate the ability to apply marketing, financial, operational, leadership and other competencies needed by an entrepreneur.
c.Use information, projections, logic and critical thinking to recognize an opportunity and solve small business problems in a global, multicultural, ethical and legal environment.

3.Orally present project business ventures demonstrating communications skills, emphasizing content, logical presentation of information, confidence, creativity and appropriate verbal and nonverbal communications. *

* This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive Assessment Plan. All faculty teaching this course must collect the required data (see Assessing Student Learning Outcomes form) and submit the required analysis and documentation at the conclusion of the semester to the Office of Assessment and Special Projects.

Content Outline:
1. The Planning Process
a. Critical Planning Documents
b. Value of Planning
c. Plan Overview and Writing Tips
2. The Entrepreneurial Perspective
a. Personal & Business Criteria
b. Entrepreneurial Characteristics
c. Entrepreneurial Myths
3. Identifying Venture Opportunities
a. Trends
b. Buying a Business
c. Concept Development
d. Business Valuation
4. Verifying Market Opportunity
a. Market Research
b. Analyzing the Market
c. Pricing
d. Market Penetration
5. Legal Issues
a. Legal Forms of the Organization
b. Intellectual Property
c. Contract and Leases
d. Government Regulations
e. Risk Management
6. Management
a. Strategy - Mission
b. Management Team
c. Motivation
d. Hiring
7. Financing a New Business
a. Start-up Costs
b. Operating Expenses
c. Sales Projections
d. Money Needs
e. Traditional & Alternative Money Resources
8. Business Finance
a. Budgeting
b. Cash Flow
c. Profit and Loss Statements
d. Balance Sheets
e. Financial Ratios

Grading:
Grades will be determined by evaluation of:
1. Written test/quiz
2. Written assignments
3. Documented plan
4. Oral presentation
5. Class participation

Effective Term: Fall 2006