Genesee Course Catalog

Official Course Information

Please select a Course Section from the List below or use the Search box on the right if you know the Title.

Business Administration Courses:

BUS109 - Principles of Retailing
Credits: 3 Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech "retail to e-tail" business environment. Not open to students with credit in RET 101. Three class hours. Prerequiste: None. Lecture: 3 hrs. Student Performance Outcomes: At the conclusion of the course, students will be able to demonstrate each of the following skills through written papers, projects, or tests: 1.Identify the purpose of retailing and where it fits in the field of marketing, by at least 70% competency on a unit test. 2.Write a 1-2 page paper identifying careers and opportunities in retailing through reading from the text, interviews, and web research.* 3.Identify various forms of retailing, such as store-front, non-store categories, by at least 70% competency on a unit test. 4.Identify basic merchandising techniques, by at least 70% competency on a unit test. 5.Identify the role of the sales supporting function, by at least 70% competency on a unit test. 6.Identify the responsibilities of the retail operations function by at least 70% competency on a unit test. 7.Write at least a 7-page paper, which includes appropriate findings in order to demonstrate research through the Internet. 8.Write a paper through team effort that demonstrates collaborative and decision-making skills in retailing. 9.Write at least a 7-page retail business proposal, which applies the fundamentals of the principles of retailing. * This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive Assessment Plan. All faculty teaching this course must collect the required data (see Assessing Student Learning Outcomes form) and submit the required analysis and documentation at the conclusion of the semester to the Office of Assessment and Special Projects. Content Outline: I. Retailing Overview -Introduction -History and Background -Opportunities and Careers -The Retail Environment -The Retail Consumer II. Retail Institutions -The Store -Direct Retail Marketing -International Retailing III. Merchandising -Planning -Buying -Pricing IV. Promotion -Advertising -Visual Merchandising -Sales Promotion -Personal Sales and Services V. Operations -Distribution -Inventory Control VI. Location Concerns -Researching the Trading Area -Selecting the Site -Store Layout and Design VII. Human Resources -Human Resources (Personnel) Planning VIII. The Future Grading: Preparedness, class participation and attendance - 15% Submission of assigned projects - 10% Successful completion of study guide - 15% Written Exams - 60% Effective Term: Fall 2005

BUS109 - Principles of Retailing

Credits: 3

Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech "retail to e-tail" business environment. Not open to students with credit in RET 101. Three class hours. Prerequiste: None.

Lecture: 3 hrs.

Student Performance Outcomes:
At the conclusion of the course, students will be able to demonstrate each of the following skills through written papers, projects, or tests:

1.Identify the purpose of retailing and where it fits in the field of marketing, by at least 70% competency on a unit test.

2.Write a 1-2 page paper identifying careers and opportunities in retailing through reading from the text, interviews, and web research.*

3.Identify various forms of retailing, such as store-front, non-store categories, by at least 70% competency on a unit test.

4.Identify basic merchandising techniques, by at least 70% competency on a unit test.

5.Identify the role of the sales supporting function, by at least 70% competency on a unit test.

6.Identify the responsibilities of the retail operations function by at least 70% competency on a unit test.

7.Write at least a 7-page paper, which includes appropriate findings in order to demonstrate research through the Internet.

8.Write a paper through team effort that demonstrates collaborative and decision-making skills in retailing.

9.Write at least a 7-page retail business proposal, which applies the fundamentals of the principles of retailing.

* This course objective has been identified as a student learning outcome that must be formally assessed as part of the College's Comprehensive Assessment Plan. All faculty teaching this course must collect the required data (see Assessing Student Learning Outcomes form) and submit the required analysis and documentation at the conclusion of the semester to the Office of Assessment and Special Projects.

Content Outline:
I. Retailing Overview
-Introduction
-History and Background
-Opportunities and Careers
-The Retail Environment
-The Retail Consumer

II. Retail Institutions
-The Store
-Direct Retail Marketing
-International Retailing

III. Merchandising
-Planning
-Buying
-Pricing

IV. Promotion
-Advertising
-Visual Merchandising
-Sales Promotion
-Personal Sales and Services

V. Operations
-Distribution
-Inventory Control

VI. Location Concerns
-Researching the Trading Area
-Selecting the Site
-Store Layout and Design

VII. Human Resources
-Human Resources (Personnel) Planning

VIII. The Future

Grading:
Preparedness, class participation and attendance - 15%
Submission of assigned projects - 10%
Successful completion of study guide - 15%
Written Exams - 60%

Effective Term: Fall 2005